Google says no to behavioral targeting
Even though Google wants to make the best possible choices when it comes to connecting users with relevant products and services, they are very cautious about tracking behavior.Google has stated that they are turning away the possibility to develop tools to compile user's actions in a profile to deliver more targeted ad results. Competition might be heading this way, but Google is not going this route for a number of reasons. First off, they believe that task based information at the exact time of the search is that most relevant information the user is looking for. Secondly it's the user's privacy. No information is stored on Google's servers, everything happens in one search session alone.
