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Associated Press kills youth website and nobody notices
After two years, the Associated Press is shutting down its multimedia service aimed at 18 to 34 year olds. As a measure of just how successful this service was, the first time we'd heard of it was when we found out it was being closed.
AP called the service asap, presumably because it sounded edgy and important. On October 31st, the site, which features audio, video, and multimedia news stories will shut down.
[via paidContent]
AP called the service asap, presumably because it sounded edgy and important. On October 31st, the site, which features audio, video, and multimedia news stories will shut down.
AP executive editor Kathleen Carroll said the site was a journalism success story, winning at least one prestigious award for best new site with fewer than a million visitors. But with such a small audience, it was hard to justify the cost of the project.
Looking at the site today, there are some very compelling bits of journalism making great use of images, video, and words to tell stories. The site layout's a bit complicated, and it's hard to tell when you click on a headline whether you're going to get video, or just a text-based story with a picture at the top. Hopefully the multimedia producers who work on asap will land on their feet and get jobs either as journalists for the AP or as multimedia reporter/producers for other news sites.
Looking at the site today, there are some very compelling bits of journalism making great use of images, video, and words to tell stories. The site layout's a bit complicated, and it's hard to tell when you click on a headline whether you're going to get video, or just a text-based story with a picture at the top. Hopefully the multimedia producers who work on asap will land on their feet and get jobs either as journalists for the AP or as multimedia reporter/producers for other news sites.
[via paidContent]
