Now you may not recognize the name Steve Wozniak. He never really did anything important. He had a hand in starting some little company, named after a piece of fruit
or something. Doesn't really have any significance in today's world. But for some reason he seems awful respected in the high tech world, and when he throws his support behind something, people listen. And his newest interest seems to be in a small venture-backed company called HotSwap.com
. Wozniak has signed on as an advisor. The company claims to have the ability to make common digital camera movie clips look more like high definition TV when played from websites. They say they can make the somewhat sketchy-looking amateur video loaded on sites like YouTube look way better using their technology. No word yet on if they can improve the actual content of the videos. They feel that this improved video technology will really help e-commerce take off, particularly the selling of vehicles online.
Steve Wozniak isn't the only person who agrees with them either. They've also got Red McCombs, co-founder of Clear Channel Communications on their side. And while Red might sound like the name of a 1930's Southern baseball coach, he's got a pretty solid track record with things like this. The founders of HotSwap.com are a few twenty-something nerd-extrodinaires who seem to have the right attitude for making technology work. As 21-year old chairman Luke Thomas points out: "when other kids were out partying, we were in our labs." Thankfully for Thomas, it seems like this technology might be the way of the future. It'd be a shame for them to put so much time into this and have it not to work out. Oh well, chicks dig pale skinned guys who never leave their labs, right?