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You want fries with that track?
Over the past few years mega coffee chain Starbucks has been active in selling music CDs through its stores worldwide, making the most of the promotional value of the association between its stores and music - and now it appears that Burger King wants to get into action too. Burger King has sealed a promotional deal with EMI that will see its Whopper munching customers in the United Kingdom receiving free and DRM-free downloads from artists such as Iron Maiden, Robbie Williams and Corinne Bailey Rae.
The codes will allow BK customers to download free sample DRM-free MP3 tracks from a BK branded microsite that will allow consumers to try out and download tracks from a variety of EMI artists. The promotion is the first launched through a collaboration between EMI and consumer marketing company VerveLife. So next time you go for a burger make sure you pack your iPod.
Comments
2
Subscribe to commentsseanJul 24th 2007 2:22PM
i guess the next step is coca-cola paying to produce your record... in exchange for brand affiliation for the rest of your life. kinda like selling your soul to the devil.
argotnautJul 24th 2007 5:02PM
Burger King was on this long ago -- when I was a little kid, they were giving away 45s. That's right: real vinyl records. Mine had Phil Collins' "Follow You, Follow Me" and Roberta Flack's "Killing Me Softly."