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Microsoft backing ad based municipal wi-fi service

If you live in Portland, Oregon or Oakland County, Michigan you could soon be surfing at high-speed from the comfort of a parkbench without paying a dime. Microsoft has teamed with JiWire to begin testing municipal wi-fi deployment with ad revenue as it's primary funding source.

Ad delivery technology by JiWire will be used to really squeeze every last dollar out of the valuable eyeballs of wi-fi users. Google, already offering a somewhat similar service in San Francisco, is handling their own ads, and Microsoft's partnership could signal a larger push to compete head-to-head in yet another market against the Google kids.

Tags: jiwire, microsoft, municipal wi-fi, municipal wireless, MunicipalWi-fi, MunicipalWireless, news, wi-fi