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Okay, technically didn't buy Rather, the parent company of the former is in the process of buying the parent company of the latter for $100 million.

Answers Corp will acquire Lexico Publishing Corp, the company behind,, and

According to the press release, Answers is interested in Lexico because:
  • Lexico web sites generate about three times the number of page views does
  • There's plenty of room to increase money-making opportunities on the sites
  • Lexico properties get a huge amount of traffic from people typing "dictionary" in a search engine, making it a lot easier for people to find Answers web properties without search engine optimization
Answers Corp plans to continue and other Lexico sites as standalone brands. So you probably won't notice any major site changes, with the possible exception of increased advertising.

[via paidContent]

Tags:,, lexico,,