Is there really that kinda money in search engines?

It's no secret that we've got a soft spot right in the middle of our chest for Mahalo. The company's founder, Jason Calacanis, also founded Weblogs, Inc and, having worked under his absolutely boundless energy, we can say first-hand that he's a force to be reckoned with. Apparently the New York times thinks so as well.

The Sunday edition of the New York Times included this great article on the small change left over in the search space outside of Google. Well, small change if you can call a 1 billion dollar market cap "small change". According to one of the experts the NYT spoke with, "1 percent of the 7.3 billion searches performed in the United States in March, multiplied by 12 cents in advertising revenue per search, would yield annualized revenue of $105 million. Assuming a market cap that is 10 times revenue, his arithmetic leads to a billion-dollar company."

We're keeping a close eye on Mahalo, and the rest of the search market that exists outside the Google-sphere.

Tags: Jason Calacanis, JasonCalacanis, Mahalo, news, search, search engines, SearchEngines