Developer's widget gets too popular, becomes a burden
Widget is a funny word. Let's get that out of the way right now. If you don't giggle when you hear it, you've lost your soul. "I like to think my widget makes a lot of people happy." That's funny, accept it. And everyone wants their widgets to be seen. But if too many people play with your widget, it can start to become a pain. It can happen. A story on InsideFacebook tells about a developer who's had 400,000 people use his widget, and it's really starting to cost him money. He doesn't really have the hardware to handle that type of traffic, and since the widget doesn't generate any money, he's pretty much on his own.
Don Dodge (can that name be real? So dynamic. That's a name that can get things done) talks about how this type of thing happens. Warning: when you check out his article, you'll notice his picture in the top left corner. DO NOT STARE DIRECTLY INTO THE EYES. They're hypnotic. You'll wake up naked in the desert buried up to your neck. Dodge has some good ideas and explanation of this phenomenon, and some ideas on how it can be used to make enough cash to support your ever promiscuous widget. And while Don Dodge's parents are probably proud of what their son is doing, they've got to be a little disappointed that with such a fantastic name he didn't become a spy, or a cowboy, or some sort of intense figure where he could shoot at someone while yelling something witty at them like "get the hell out of Dodge." It's sad, really.