Google Analytics leaves beta behind and get new features

by Brad Linder on June 13, 2007 at 08:00 PM

Google AnalyticsGoogle Analytics is out of beta, in what may be record time for a Google product. The final version builds on some of the goodies first introduced last month, and includes changes suggested by folks like Search Engine Watch's Danny Sullivan and Marketing Pilgrim's Andy Beal.

As of July 18th, you'll no longer be able to access the previous version of Google Analytics.

So what's new?
  • Hourly reporting - take a look at your visits/page views by daily or hourly report
  • Clickable URLS - click through to the pages referenced in your reports
  • Increased number of data rows per page
  • Bounce rate increase and decrease colors were reversed (red now = bad, while green = good)
  • AdWords integration
As usual, there are a bunch of other minor tweaks and changes that you can read about in the release notes.

[via Marketing Pilgrim]


Tags: google analytics, GoogleAnalytics, statistics