Apple prepping online movie rentals?
While downloaded movies usually sell for $10 to $15, Apple could charge $2.99 per rental. You'd be able to download a movie and watch it within 30 days. Apple currently sells movies from Disney and Paramount. It's likely that Apple will be able to sign deals with more studios by offering rentals, which are less likely to cannibalize DVD sales.
Just a few months ago, Steve Jobs squashed a rumor that Apple was planning a music subscription option for iTunes customers. But if this latest rumor is true, it means Apple's not beyond shaking things up a bit at the iTunes store.