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How to build a website with $12,000 and lots of bad PR
When it comes to web 2.0 startups, it may be that there really might be no such thing as bad press.Last month Guy Kawasaki launched Truemors, a Reddit-like site that lets users submit rumors, which any user can vote on. The most popular rumors are pushed to the top. When we first told you about Truemors, we pointed out that it was severely lacking in quality control, and most of the rumors on the first day were spam. But the things is -- we did tell you about the site.
Now Kawaski has written a post that breaks down the site's launch by the numbers.
- Kawasaki spent just $12,107.09 on software development, legal fees, logo design and domain registration.
- He spent $0 on PR.
- TechCrunch wrote about the site 3 times (twice before it launched, and once to pan it when it opened).
- The Inquirer called Truemors the "worst website ever" two days before launch.
- Truemors got 14,052 visitors on its first day.
- The site got 261,214 page views on its first day.
- There were 405 posts on the first day.
- 218 of them were spam, which administrators deleted.
Comments
3
Subscribe to commentsGary LeeJun 4th 2007 12:50PM
A lot of people think that if you build a site, the masses will come in droves, but what I like to use as an analogy with some of my clients is that the website is like a car and the marketing is your gas. So, at the end of the day, you're gonna need some gas to get where you're going!
Dave ChartierJun 4th 2007 1:27PM
Another huge factor going for Truemors is that it's from *Guy Kawasaki,* not *John Doe in his basement office.* Kawasaki didn't spend any money on PR because he doesn't have to - he's freaking Guy Kawasaki!
lroederJun 4th 2007 2:45PM
Wow! I wish I could get that many page views. You've got a good point. There's a lot in a name.