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Google and FeedBurner make it legal
Looks like the rumors were true, Google has purchased RSS management company Feedburner. In a blog post, Google VP Susan Wojcicki wrote that the acquisition fits into the company's efforts to find new tools for content creators and AdWords advertisers. FeedBurner syndicates feeds for over 400,000 publishers, and provides tools for analyzing monetizing their feeds.
It'll be interesting to see how Google combines its existing services with FeedBurner, for example making it easier to add AdSense to an RSS feed, or merging Google Analytics with FeedBurner's analysis tools.
There's no official word on the terms of the deal, but early reports had Google paying $100 million for FeedBurner.
[via Read/Write Web]
Comments
5
Subscribe to commentsTank8131Jun 2nd 2007 5:53PM
Is it just me or is Google buying a lot of companies as of late?
a;exJun 3rd 2007 3:17PM
google is one of the 10 richest companys and google beats everything
PauloJul 20th 2007 9:14AM
Well, It´s survival rules, big enterprises like google are buying everthing around them...
PauloJun 3rd 2007 6:02PM
Perhaps someone will appears with a good idea like the Google creators and a new brand will rise to face Google!!!
MysteriusJun 3rd 2007 7:05PM
@Paulo: There's already at least 2 major companies threatening Google: Yahoo and Microsoft. Yahoo's weaker, but they still have a comparable audience, and are competing with Google on its own turf. It seems Microsoft still can't get "Web 2.0" right, but the Microsoft approach of "throw money at them until they drown" hasn't failed yet. Microsoft is still potentially as much of a threat to Google as Google is to Microsoft.