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(Unverified)May 29th 2007 4:14AM

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I think the most interesting aspect of this story is that Joost is trying to be just everywhere. And placing their logo on an Indy car means that they want the brand to be recognized not only by the tech-savvy crowd but by the general audience of Internet users. I think they want people to say "Saw it on Joost" similar as they tell "Saw it on TV" for Joost brand to be very closely associated with IPTV, almost being a synonym of IPTV.

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