Intelliverb makes intelligent searching seem kind of stupid

As an ideal, intelligent searching makes a lot of sense. You can say "we should make internet searching more intelligent" and people would say "that's a great idea!" Then again, you could say "we should make an entire lake out of ice cream" and people would say "that's a great idea!" The point being, a lot of ideas look great on paper (Ice cream lakes, for example. Don't give up on that dream) but when you try to put them into action, things go terribly wrong. Enter Intelliverb. The company, based in Maryland, have created a full content based search engine that is driven by their own algorithm called PageScale. This system ranks throws out the old approach of ranking pages based on popularity and instead uses their complicated algorithm in an attempt to find better results. Of course, logic dictates that the most popular pages are popular because they are the most useful/helpful, and therefore probably what people are searching for. But where did logic ever get anyone?

Of course it should be noted that the company is not exactly a giant, and the engine is still just in a conceptual phase. So maybe it'll be useful someday. But right now it's almost like the company is doing it's best to over-complicate internet searching, and doing it's best to ignore the fact that the results it gives back aren't terribly helpful. Going out on a limb, one might even say that as they perfect their intelligent search algorithm it will probably just end up looking more like the engines that return results based on popularity. That'd be awesome. Although maybe we're judging this thing too quickly. Maybe it actually is intelligent. Only an incredibly smart system would recognize that someone searching for "Yahoo" is obviously not looking for yahoo.com, but instead is clearly trying to find the now retired Unofficial Yahoo Weblog that hasn't been updated since summer 2006. Well played Intelliverb, well played.