Wal-Mart to sell Skype
Skype is pretty big, but one of the problems they're noticing is that that way too much of their $79 Million first quarter revenue comes from overseas markets. They're simply not getting enough US customers. But they've put together a solid plan based on an indisputable fact, and it may very well turn their fortunes around. That fact is as follows:
Everyone in America shops at Wal-Mart. Man up and admit to it. You do. And why wouldn't you? It's the only store in the world where you can simultaneously buy everything you could ever possibly want for dirt cheap AND feel like you're better than everyone else in the building. Again, admit it. You walk inside and think 'Man, look at all these losers shopping at Wal-Mart.' Sure, you're shopping there, but you're not like these people...
That's right, Skype is going to be sold at Wal-Mart. Now, admittedly, most people are going to Wal-Mart looking for cheap socks and end tables, not state of the art phone technology, but it can't hurt. If nothing else, it should serve to make the public more aware of the product. Wal-Mart will offer nine different Skype certified hardware devices, as well as pre-paid Skype cards. Skype has been (slowly) growing for the last while, but not to the extent that eBay had hoped for when they purchased it for $4.2 Billion. However, it will be tough for Skype to really strike it rich in the mainstream US markets without some tweaking. While it may be a better system than VoIP, the hardware is a tad more complicated for the user to set up. But most important and obvious would be the 911 services that are currently unavailable. But I'm sure that'll be overlooked. Come on, it's at Wal-Mart. That means it has to be a top quality product, right?