Short on cash? Post a video on YouTube

Answering the challenge brought by sites such as Revver, Google's YouTube is looking to launch a revenue sharing model for top posters on the popular video sharing web site. While YouTube is still the most dominant force in online video sharing, sites like Revver have attracted top video posters by offering to share in revenue from advertising on the site. However, unlike Revver's service, YouTube's revenue sharing won't be available to all users - only those that Google feel are worthy of entering into deal with.

According to a post on the official YouTube blog, Google has already chosen top YouTube celebs such as LisaNova, renetto and HappySlip to share in the cash that's rolling in from advertising revenues on the site.

But while the number of posters that will share in the profits is currently small, YouTube says that new posters who create original material and build a substantial audience will get an invitation to the revenue sharing program. In other words: if you have a video camera and a good idea, now seems like a pretty good time to up your game.

Tags: advertising, marketing, profit, revenue, revver, sharing, youtube