Google dominates Yahoo in first quarter

If first quarter 2007 earnings were height Google would be an absolute giant, towering over the tiny huddled mass that is Yahoo. With each passing day Google grows bigger and stronger, while Yahoo does its best not to be trampled by the raging fiscal monster that is Google. Google is an ogre (Gogre), while Yahoo is but a tiny dwarf (dwarfoo). Thank you. That may have been the worst financial analogy ever made.

But the point is valid. Google more than doubled Yahoo's first quarter earnings, pulling in $3.66 Billion to Yahoo's $1.67 Billion. All of this from two companies that were essentially making the same money two years ago. But as anyone who's gone through puberty can tell you, two years can change everything. Google has grown into the biggest brand in the world, while Yahoo has gone backwards, becoming less relevant with each passing year. But how? Search money, that's how. Google bet on the winning horse that is advertising dollars. They refined what they do with such efficiency that they are now responsible for around 50% of the internet searches conducted. Yahoo, on the other hand, took a gamble on constructing an online media empire from scratch, which cost them big time. And from the looks of things, Google is showing no signs of slowing down (and Yahoo shows no signs of speeding up) thus ensuring a bring future for the Gogres, and an even brighter future for poorly crafty analogies and groan-inducing made up words.