Yahoo offers little blue shopping carts through PayPal
The new Yahoo shopping cart icons point searchers to merchants that accept PayPal Express Checkout as a payment method. This move looks strikingly similar to Google's Checkout feature whereby a shopping cart is placed below sponsored results that have a Checkout store.
With over 100 million current PayPal users, this is a great partnership that will surely skyrocket sales for PayPal merchants. Will this make them think twice about using Yahoo for online advertising? No way, it would surely make them spend additional ad dollars. Especially with the $100 credit Yahoo is offering for sponsored search. Could we see $10 off coupons coming out from Google soon?