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eBay to buy StumbleUpon

StumbleUponStumbleUpon has been rumored to be on the market for the last half year or so, and now TechCrunch is reporting eBay may have agreed to purchase the social bookmark/website discovery startup for $40-45 million.

StumbleUpon is a rapidly growing service with more than 2 million users already.

According to TechCrunch, Google, eBay, and AOL had all expressed interest in buying StumbleUpon.

The company provides users with a browser toolbar that lets them rate web sites they visit with a thumbs up or a thumbs down. They can also write reviews of each site. Perhaps the most distinctive feature is the "Stumble!" button that takes viewers to a website rated highly by users with similar interests. It's sort of like channel flipping on a television and only finding programs that your friends have suggested you might like.

Tags: ebay, news, stumbleupon