Microsoft cries over the loss of DoubleClick

microsoft crying over googles purchase of doubleclickAs predicted, Microsoft is crying over Google's recent purchase of DoubleClick. They believe that the combination of these two companies hurts competition in the online advertising space. Now Microsoft wants a review of the $3.1 billion sale of the company. They raise the question about how much personal information would be collected by Google by capturing consumer data on an unprecedented scale, and believe Google has substantially reduced the competition.

Would Microsoft be in arms if Yahoo or Time Warner had outbid Google for DoubleClick? Somehow I don't think so. Microsoft is just doing as any other company would do in this position, biting their nails at the fact that someone else is dominating the space in which they had hoped to win out.

Remember back in the 80's when Microsoft started the domination of the PC operating system world, should there have been a stronger voice against it?

Tags: ads, advertising, doubleclick, google, microsoft, pc