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Google and Clear Channel announce a drive for radio advertiser expansion
Google has recently taking the advertising industry by storm, from its recent announcement of the purchase of DoubleClick, to its Google Audio Ads, they're making the competition and the world know they are serious about providing advertising through a variety of channels and mediums. Google has made an announcement that they will be working with Clear Channel in a multi year agreement to sell radio advertising. This new agreement will see inventory on more than 675 Clear Channel Radio Stations become available to Google advertisers through Google Audio Ads. Google will sell the inventory of 30 second ads for Clear Channels AM/FM stations through a national distribution agreement that will enable Google's advertisers who had previously been unable to try out the radio medium a chance to see what its capabilities.
Google and Clear Channel also have an additional online advertising partnership which sees Google as the provider of text ads to Clear's radio-station web sites.
Comments
2
Subscribe to commentsMatt DennerApr 16th 2007 5:03PM
Oh, good. Google is entering into an agreement with the enemy of all that is good and holy. I understand that it's a lot easier for Google to work with the world's largest radio, promotion, advertising and skulduggery conglomeration than seeking out alliances with every little radio station and even the small networks, but must they sell their souls this way? What makes Clear Channel so profitable are the same things that make it so terrible for entertainment, journalism, and the public good in general. Did everyone forget that licenses for broadcast bandwidth were issued for the good of the people and not just for profits? Why is everyone looking the other way when it comes to companies like Clear Channel?
JayApr 27th 2007 9:35AM
Probably because most people don't buy the rancid hyperbole that gets posted every time Clear Channel does something. It got old years ago.