Big spending in the mobile advertising world
Are you ready to be hit with ads on your mobile device? The mobile advertising industry is expected to hit $3 billion in 2007. That figure includes a lot of advertising that we're due to be bombarded with on our devices. You can forget about SMS ads as well, the majority of that figure has been said to be focused on the advertising associated with mobile video, which will aid in the rise to $19 billion by 2011.
Mobile marketing is strong in Europe and Asia, but still extremely young in the U.S. So it's just a matter of time before we get hit nicely with different strategies and business models that attack mobile operators and advertisers.
[via cnet]
