Ask bashes Google in the UK
The campaign is trying to get across that 75% of all searches performed in the UK are done through Google, thus limiting the sources that people are getting information from.
Ask is trying to ramp up its search engine market in Europe by creating a tiny rebellious market through the use of a non branded campaign encompassing radio, street stunts, TV, and web. Most ads and materials do not even mention Ask, they just direct the audience to an Information Revolution website which encourages people to "Join the Revolution."
It's a very interesting and unique approach, and Google welcomes the competition, but has Ask gone a little far by creating a "Revolution" to gain a bit of market share in Europe?
Check out a video of the ads and commercials after the jump...
Additional coverage can be found on SearchEngineLand and WSJ.