Google and Microsoft are in a battle to buy DoubleClick
Both companies have now been rumored to be hitting on the same company, Doublclick. The famous banner ad network site is said to be in talks with both companies, and according to Techdirt bidding has hit the $2 billion mark.
Microsoft has lost so far at the online ad revenue game, being a consumer of online ad space rather than a producer. This could be an important deal for MS to win but, how far are they willing to go?