Topix shifts focus to become social news hub
Users who sign up for the service will be able to submit local news clips or original stories through the web site or from a cellphone. When there's nobody around to submit or edit news, a "roboblogger" posts links to newspaper articles.
Right now, most of the content on the site seems to be links to mainstream news articles, with very few articles written by users. But the goal isn't necessarily to turn Topix into a repository of user generated news overnight. Rather the goal appears to be to get users to have more meaningful interactions with the site.
While Topix gets about 10 million unique visitors a month, most just look at a few articles through the site and then move on, not the best way to generate advertising revenues. Adding social features to the site will give users a reason to spend more time on Topix.