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Microsoft moving most of its $1 billion ad budget online
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Microsoft says within three years it will be spending most of its nearly $1 billion ad budget online. Microsoft execs say it makes sense to spend money where the customers are, and most of Microsoft's target market spends a decent amount of time online.I think it's fairly safe to say Microsoft won't be spending all (or any) of that money on Google Adwords.
The company is also experimenting with new types of advertising, making use of RSS feeds and mobile services. And don't forget the somewhat cool, somewhat annoying Windows Vista promo that airs at the end of NBC's Heroes where scenes from next week's episode are shown playing on a Windows Vista desktop.
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Subscribe to commentsLinkTigerMar 2nd 2007 1:11PM
Those Heroes ads are kind of ironic, considering that the characters on the show use Linux:
http://www.eikehein.com/kde/heroes/
Racetrack_OwnerMar 2nd 2007 1:38PM
I think it's fairly safe to say Microsoft won't be spending all (or any) of that money on Google Adwords.
Are you sure about that? I've seen Google ads for Microsoft products, but I can't recall whether it was Microsoft itself doing the advertising. Realistically, if a given advertisement works, it's worth far more to Microsoft than it is to Google...
keevesMar 2nd 2007 2:02PM
Microsoft do currently advertise on google.
Try searching 'messenger' and you get a add for 'Windows Live Messenger'