Zooppa launches - user generated advertising goes social

For those who have mastered their narrative skills with a camera and don't feel like waiting for YouTube to start sharing revenue, Zooppa (pronounced: zoo-pa) just might be your ticket to fame and fortune. As a new startup that's been stirring some buzz for a little while now, Zooppa melds user generated video with advertising for a unique business model. Businesses supply advertising briefs - what their product is, who they're targeting, any brand-specific design elements, etc. - and users create advertisements for the company, uploading them for Zooppa users to vote on. After voting closes, the winning video scores a cash prize, though we aren't sure exactly how large of a prize that is just yet.

This looks like a fantastic idea for both aspiring marketers and small businesses on little to nonexistent budgets. Who knows: could we see one of next year's Super Bowl ads come out of a Zooppa contest later this year?

Tags: advertisement, advertising, brief, briefs, business, community, contest, contests, marketing, sharing, UGC, video, zooppa