eBay looking towards social networks for growth

eBay is on the lookout for strategies that attract a younger demographic, and given that the new generation hangs out online, social networks are looking like a viable option for them.

The Wall Street Journal reports that eBay is looking towards the Bebo social network which caters largely towards teenagers. eBay has listed out some thoughts on how this Bebo team up would work: Bebo users would be able to list items they wish to buy or sell, when listed items are clicked on, a list would send the user to eBay.

Simple strategy, but will it work? If the items are attractive enough to that demographic it should. eBay has also recently looked into MySpace possibilities that would work in a similar way, and currently have a partnership with Facebook. The Facebook partnership allows users to search for used textbooks in an eBay sponsored store on the social network.

eBay's average user hovers between 35-44.

[via PaidContent]

Tags: bebo, ebay, facebook, myspace, network, social