What's a giant mega-corporation
with a struggling digital download store
to do to bring some zest into the venture? Why, hire one of the most prominent providers of business optimization software, of course! Forbes is reporting
that Microsoft has hired Omniture
to analyze and breath some life into the Zune Marketplace. From a Microsoft spokesman: "Omniture helps us understand what our customers care about, continually allowing us to improve the online experience and provide the best possible content and services."
One can only speculate as to what Omniture and Microsoft will cook up - so why not take a crack at it? To the Zune users, and specifically the Marketplace shoppers in the audience: put yourselves in Omniture's shoes. What would you change about the Zune Marketplace and experience?