Vista ads drive Pirillo nuts, but we still love Demetri Martin

I'll have to admit that I'm not in the U.S. much these days, and as a result I'm not seeing these commercials on TV at a schedule dictated by the cable channel, but rather online at a moment of my choosing. Still, I think the loveable LockerGnome, a.k.a. Chris Pirillo, has gone a little mad. Pirillo writes, "[T]he network is running nonsensical clips of some "old guy" teasing people to TheIAP.org - where you're pointed to an even more confusing teaser link (Clearification.com). [...] Microsoft: you had a TREMENDOUS opportunity to blow people away with what you put in Windows Vista. Instead, you send them to Web sites that don't make any sense."

I'll admit, these aren't the most in-your-face buy yourself-some-Vista commercials. The teasers lead to "viral" short films featuring Demetri Martin who, in my humble opinion, is one of the funniest comics working today. It's not so far fetched when you think about it, Apple has John Hodgman, Microsoft has Demetri. The Apple commercials are so well constructed that, to tear them apart by rebutting any Mac vs. PC feature comparison would be admitting that Apple's marketing has gotten to them. The Vista commercials let you know who's responsible for the viral funny you're watching but, do nothing to pitch the product itself. It's guilt by association. Face it, we're watching the future of marketing.

Tags: Demetri Martin, DemetriMartin, Mac OS, MacOs, news, osupdates, Vista