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Don't make me wait: Web 2.0 sin #8

Snail MailHere's a complain that would go along nicely with our Seven rules for Web 2.0 start-ups: Keeping me waiting for an account activation email, or anything else for that matter. Say you have a potential customer who wants to run a cool Ajaxy poll on his blog. He googles and finds that there are at least a dozen companies offering a free Ajaxy poll service. Your site looks good to him, so he jumps through your registration hoops (clearly you didnt' follow rule #2), slicks on the Submit button, and then... he has to wait.

I'm no Guy Kawasaki, but here's a free bit of business advice: If you're trying to compete in a field with a half-dozen nearly identical products, don't make a potential customer wait. If it takes five minutes for that account activation email to show up, he'll have already wandered along and found a different service that does what he needs without the wait. Thirty seconds is too long. The vagaries of the world's email relays aside, if your service's SMTP server isn't lightning fast, get another one, or you've just a pile of impatient customers--and on the internet, they're all impatient.

Tags: email, rant, web 2.0, Web2.0