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Cranky, a search engine for seniors
A new search engine targeted at people aged 50-plus called Cranky.com launched on Tuesday. Billed as the first age-relevant search engine, the developer of the engine designed it to deliver the most targeted results for this demographic. They did this by applying a "50-plus lens to every query". So the results are based on both search technology, reviews and users ratings. Eons, the developer, analyzed and reviewed the most popular sites visited by over 500,000 web users in that age group, and based on that research reviewed the top 5,000 web sites. Way to go Eons, this seems like a great idea. I know it tends to be a little overwhelming for my grandparents to surf the web, and a site like this might really help out their searching endeavours.
Comments
2
Subscribe to commentsPrashanthJan 11th 2007 10:17AM
:) Appropriate name,
but I doubt it would help the 50+ folks remember the name.
To enable them to remember it, perhaps the site should be renamed to:
Itoldyouso.com .......... but you wouldn't listen...
GDInteractiveJan 12th 2007 9:40AM
It seems like a great idea, but how is cRANKy getting its name to its target audience? How will my Grandma know to use Cranky instead of Google or Yahoo?