Google has just announced
a partnership with GoDaddy
, two leading domain name registrars, to allow new users of their Apps for Your Domain
service to register a domain right from within Google's signup process. This is a killer idea that, in hindsight, sounds like a completely logical step to take, but I bet most didn't even see it coming. After you sign up for a Google Account or log in to their service signup page, you are how offered the ability to enter your existing domain to get the process started, or search for and purchase a domain if you don't already have one. As icing on the cake, Google is even including private registration (typically ~ $2-3/year/domain) if you buy your domain through this new feature.