Yahoo! enters the paper market

Yahoo! is following Google's lead, and entering into traditional media, specifically newspapers. Yahoo! is teaming up with seven US newspaper publishers that own 170 daily newspapers to deliver local advertising and search services to online readers. The deal allows any newspaper advertiser that lists jobs in print to also have the ability to post on Yahoo!'s HotJobs. The newspapers' sites will also be co-branded with the HotJobs logo. This partnership is aimed at creating a strong local job network to allow recruiters to reach a much larger audience. The effort is not only helping the stagnant newspaper market achieve success online, but it also might prove that Google is not the only company that can shift focus into the offline world. Succeeding at it, however, is another story.

Tags: hotjobs, jobs, newspapers, recruitment, yahoo