Google's CEO Eric Schmidt is dreaming about free cell phones. Schmidt
said that he definitely sees a future where consumers who accept to watch targeted advertising on their mobile phones, will in turn get them for free. As advertising is starting to hit the mobile market with consumers spending large amount of time talking, texting, and using the mobile Internet, this new form of mobile advertising makes it highly viable. This is a great option for people. Why not offer free phones and usage for targeted ads? What do you think? Would you grab a free phone for listening to, watching, or receiving text ads?
Tags: ads, advertising, cell phones, CellPhones, eric schmidt, EricSchmidt, free, google, google ceo, GoogleCeo, targeted ads, TargetedAds
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Comments
9
Subscribe to commentsRednapxNov 12th 2006 7:47PM
Will they record my calls for deliver personalized ads?
Robotic SheepleNov 12th 2006 9:55PM
If I had to hear a 15 second ad every time I got my voicemail that would be fine, if I got SMS ads at no cost to me (in a silent mode too) that would be fine, if the background was even a sponsored ad I wouldn't have a problem. In the end, anything that doesn't interfere with my life and doesn't record my life would be an excellent deal.
MarkNov 12th 2006 9:56PM
You bet I would! Talk about putting Cingular, Verizon etc out of buisness!
dragonguanoNov 13th 2006 9:36PM
this would be great, especially if it could be used to make international calls,,, even if it might cost some money each month, it would beat having sprint verizon att etc prices, just for some advertising
vukNov 13th 2006 3:20AM
How would that work with cars? Waiting for a 10 sec pre-roll before leaving the garage. Getting location aware ads projected on my windscreen while waiting on traffic light? Hearing wall-music targeted to my car speed?
Tal ShafikNov 13th 2006 8:11AM
With all that insight, it's strange he doesn't see Ad blocking software for your free cellphone.
Christopher CareyNov 13th 2006 10:30AM
In other news Google's CEO Eric Schmidt was rear ended by a Semi the other day. Accident investigators were able to determine that the Semi's driver Bob Enweave was watching ads on his Google cell phone. In yet another ironic twist the semi driver's Google cell phone hearing the drivers last commands automatically sent a supply or Cherrios and Depends to the scene of the accident.
rebootjacNov 13th 2006 7:44PM
I was reading the little blurb about this story and I couldn't help think the same thing Chris did. Comments like Chris's are the reason I read comments on blogs. Thanks Chris, that one made my day!
Sean HackbarthNov 14th 2006 4:53AM
Wasn't this scheme tried with desktop computer in the 90s? I know it did with internet access (Kmart tried it). Someone will try free cell phones, but I don't think it will have legs. People will get annoyed with the text/audio/video ads and competitors will push cell phone subscription prices down to levels where people won't bother with free.