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Google's big city newspaper venture

google newspaperGoogle has made it in the online advertising market, so what about offline? Google has tested the waters with newspaper ads and magazine ads, and now they are ready to go full force by allowing bidding on over 50 major newspaper spots across the US. Google Print Ads is scheduled to officially launch this week, allowing advertisers to place bids in the newspapers. The lists of the newspapers that have teamed up with Google Print Ads include the New York Times, the Washington Post, the Boston Globe, and the Chicago Tribune. Bids for this iteration of the project will begin this week and run through January 2007. The big news, however, is that Google does not expect to make a profit? They why are they entering this arena? It's all about testing new revenue streams, and advertising ideas.

Tags: ads, advertising, google, newspaper, newspapers, print ads, PrintAds, us