Google is negotiating to stop legal actions against YouTube

The Google team is out and knocking at the doors of traditional media outlets trying to get them to supply their content to YouTube in an effort to knock off lawsuits that could begin to sprout up surrounding copyright issues. Google CEO Eric Schmidt and other executives have met with CBS, Viacom, Time Warner, NBC Universal, and News Corp. amongst others talking about offering payments upwards of tens of millions for broadcasting rights for YouTube. With YouTube dishing out over 100 millions video clips per day, it is the main destination for video online. Only drawback? The many copyrighted materials that are getting uploaded and viewed daily. So what works best now for YouTube and the involved media companies? Take the copyrighted materials off and not only YouTube misses out on potentials visitors, but media outlets like Viacom and CBS miss out on advertising their content, and getting their messages out. YouTube allows for mass promotion and advertising. Becoming partners with Google and YouTube will be more beneficial to traditional medias bottom line, with the added bonus of reaching a vaster audience. Weighing things out, it only makes sense that partnering will make all parties, and their boards of directors involved extremely happy.

Tags: cbs, copyright, google, legal, media, nbc, news corp, NewsCorp, time warner, TimeWarner, universal, viacom, youtube