We knew the advent of a Google AdSense audio version was coming
down the pipes when Google acquired dMarc Broadcasting, a digital media solutions firm. Well, it looks as though AdSense for audio is slated for release this quarter. With podcasts being its main target, and streaming and audio on demand programming. This could potentially bring a whole new level of importance, and validity as somewhat of a business revenue model to the fine art of podcasting. There are also rumors that point to Google launching a music podcast product. Don't you just love Google potential product leaks?
Tags: ads, adsense, audio, audio ads, AudioAds, broadcasting, dmarc, google, radio
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Comments
2
Subscribe to commentsGoogle SEM TipsNov 30th 2006 9:19AM
That is a completely new arena for a company which is successful in online advertising. It would be interesting to see how users and advertisers respond to this new move from Google.
Michael ColinOct 31st 2006 12:37PM
As a podcaster, this is very interesting (and hopeful) news on monetization.
Jason Van Orden raises some valid questions on the technical realities involved with inserting ads into audio and how the podcast audience will receive these types of ads. (http://www.jasonvanorden.com/rumor-mill-google-to-release-adsense-for-podcasts)