Obvious Corp? Curious name for a company, but this is Web 2.0, right?--At least it's not Obviousr. Obvious Corp
is a brand new company founded by Blogger creator Evan Williams and his Odeo co-founder Biz Stone. As its opening move, Obvious Corp has acquired Odeo, Inc.'s assets including Odeo
. Williams explains the move in his blog
, saying, "I believe there is a lot of value in what we've built-both Odeo and Twitter-but I did not believe the structure was going to lead to the kind of success we wanted. In the new company, with a new structure, and a new model, I think they are great investments." He also describes how Obvious will be doing things differently than the Web 2.0 status quo, and the Obvious web site makes clear that it will be launching new products in the future, but "not until we get our current projects on the right path and also find the right people." Having been a fan of Williams since his Blogger days, I wish him lots of success with his new venture, and look forward to seeing what Obvious Corp creates.