Sony was hit hard with the battery recall mess that has been going on over the past few months. Now its time for the laptop makers to
fight back, on a brand note. PC manufacturers believe that their brand images were tarnished due to the mass recall of Sony PC batteries.
Apple, Dell, Hitachi, IBM,
Lenovo, and
Toshiba have all recalled batteries in fear those consumers machines may overheat and catch fire. Even though Sony has said that they would in fact cover all recall costs, Toshiba is stepping out in front and asking for more to fix their brand image, and loss of potential sales. Other manufacturers have yet to file such claims.
Tags: apple, battery recall, BatteryRecall, dell, hitachi, ibm, lenovo, recall, sony, toshiba
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Comments
3
Subscribe to commentsOneshot417Oct 16th 2006 8:23PM
I agree with Toshiba, but its pretty lame to go and do that to sony especially at the new release of their playstation3, their going to be in a hole, financially.
francisOct 16th 2006 10:46PM
Yup I guess that surely what they will do, It's easy losing million of dollars just because your partner's battery is not working plus also the loss of market share and consumer credibility
SergioOct 17th 2006 1:05PM
Their brand names were hurt just by the revelation that they were using Sony stuff in their products. They should lower their prices now that everyone knows they use sub-par components. C'mon, ain't there any other battery maker in this world? Talk about a ripe market.