Google to buy YouTube--today?
In related news, YouTube struck some major media deals today, inking agreements with CBS, Vivendi's Universal Music Group, and Sony BMG. CBS, which already runs its own Innertube video site, will have a branded channel on YouTube starting next month featuring short-form content. The Vivendi deal will put thousands of the record label's music videos online, much like the Warner Music deal reached last month. Likewise, Sony BMG has agreed to put some of its videos online. All three media companies will be sharing advertising revenue with YouTube and allowing Vivendi and Sony BMG will be allowing YouTube users to incorporate the music video content into their own videos.