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Google is partnering with XM Satellite Radio
Google issued a recent press release stating that they have reached an agreement with XM Satellite Radio.The new deal with introduce advertising to the seven million subscribers of the XM service. The ads will run on XM's non music related channels through Google's dMarc media network.
Through this deal, Google Advertisers, including Google AdWords customers, will have an easy automated solution to reach XM radio's subscriber base.
Comments
4
Subscribe to commentsRonAug 2nd 2006 4:02PM
Wait a second, WTF? I thought the whole point of subscribing to satellite radio is that it's commercial-free?
Chris GilmerAug 2nd 2006 4:04PM
Ron, i think thats what we all thought! At least the commercials will only be on the talk radio stations......for now!
DanAug 2nd 2006 4:52PM
Do either of you even subscribe to satellite radio? Probably not because your comment really seem uninformed.
The talk stations have to take a break. Currently on XM they highlight other shows taking place such as Dylan's Themes hour and MLB games on other channels. The commercials aren't "This Bud's for You!" or "Invest in Real Estate". Sometimes they aren't even promos, they are just daily tips from Laslow or the Smallbusiness guy.
The pure essence of the music channels offered by XM (the non Clear Channel ones) have no commercials. They won't. That is the selling point of XM. When Clear Channel decided to play commercials, XM went out and expanded their line up to include more non-commercial channels. They pride themselves on how many commercial free channels they have.
So now when you tune into the Women's channel or High Voltage or other XM talk channels instead of hearing Dylan's Themes promo twice, you'll actually have targeted Google Ads.
Or would you prefer that talk shows talk for 6 hours non-stop?
Ryan CarterAug 2nd 2006 7:09PM
Sirius is the network without commercials.