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Microsoft Zune
By now you've probably heard about Zune, the new Microsoft iPod killer reportedly out later this year. Possibly you saw this on Engadget, or this on Microsoft-Watch, maybe somewhere else. But what does it all mean? First, Microsoft is way behind the eight ball. Apple has such a lead in this market that, at this point, it really isn't funny anymore. This may be a classic "tortoise and the hare" story if Apple sits on their laurels and Microsoft comes up with a killer device. In my not so humble opinion, however, neither of these two things will happen. Microsoft's device may have some advantages to Apple's little white player, but there is no way that it will completely uproot the iPod Universe. Apple has done a good job of embedding the iPod into our popular culture, and it's clear that the company doesn't make a habit out of doing nothing. Apple's agile business strategy, led by some of the brightest minds of our time, is on the offensive.
Ultimately, it will be interesting to see what Apple shakes the grape vine with next. I am a little worried for Apple in the gaming department, since Apple isn't a major player at this point, and it's one place Microsoft has a clear advantage. What is going to help the next iPod stay ahead of Microsoft's Zune initiative?
Comments
7
Subscribe to commentsnogg3r5Jul 24th 2006 1:32PM
That is the worst logo i have ever seen!!!! ITS RUBBISH!
Ryan CarterJul 24th 2006 1:36PM
Is there any debate that Microsoft isn't the best at branding?
TitanasJul 24th 2006 4:10PM
Judging from the Microsoft way of doing things, i can only wonder what kind of DRM they will use and how they will implement that in order to be an iPod killer. Vista and new WMP maybe?
There were rumors for the Nvidia 3D capable chip in the new iPod and the only thing i can come up with is games. Nvidia didn't close the deal and it's Samsung now that will make it into the new iPod but they face issues: their chip is not what you call developer friendly.
Ryan CarterJul 24th 2006 4:14PM
What of the AMD buying ATI idea? Will AMD/ATI be any kind of player in the future in the iPod, Zune, or otherwise?
RockstarJul 24th 2006 7:36PM
Did microsoft really say that Zune was gonna be an ipod killer? Or is it just another buzz that everytime a new mp3 player comes out, people brand it a new ipod killer?
Ryan CarterJul 24th 2006 8:06PM
No one knows for sure, but check out the Engadget article I linked to, and you will see all that any of us knows at this point. All I heard was wireless media player that works with PlaysForSure, which is Microsoft's music standard.
BorgomeSep 15th 2006 6:47PM
I think the logo looks quite spiffy, indeed. This thing is going to be fantastic.