Google moving forward with radio ads

Google bought dMarc Broadcasting a while ago. They specialize in connecting advertisers and agencies with radio stations, using an automated advertising platform. Google is planning on turning this tool into a highly targeted and measurable advertising medium. Google has been working to meld dMarc and AdWords together, and the fist few signs of this union are starting to get out.

techtoolblog recently got notification about a survey and questionnaire Google is asking advertisers to fill out. The questions talk about this new service offering advertisers direct contact with radio stations, helping connect advertisers with creative and production talent for their radio ads. Advertisers are asked to rank the interest level they have with this type of service.

Other questions in the survey go into greater depth on generating radio ads, selecting stations, setting prices, and cost per performance. Google also asks the question on how likely it would be for advertisers to be interested in this product if it was offered through Google, Yahoo, and MSN.

So it sounds like Google is working to develop the whole dMarc Google AdWords integration, they just have to get a grip on who would be interested, and at what level they would be using the potential advertising medium.

Tags: advertising, adwords, dmarc, google, google ads, google news, google radio ads, google survey, GoogleAds, GoogleNews, GoogleRadioAds, GoogleSurvey, microsoft, msn, radio ads, RadioAds, survey, yahoo