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Warner Bros. to use BitTorrent to sell movies and TV online

warner bros to sell tv movies via bittorrentJust like iTunes did for file sharing music, Warner Bros. is going to start selling movies and TV online. While this is clearly an effort to legitimize the whole download yer entertainment thing, what's interesting is the use of BitTorrent as the tech behind the downloads. I don't think it's unusual though, as BitTorrent's technological solution to moving packets around is quite clever. It's a perfect tech for moving large files at high speeds, as would be needed. Besides, the prevailing theory has been if you offer a way for people to use BitTorrent (or any download system) legally, they'd use it. I'll admit I just don't bother looking for stuff on torrent sites just for the extra hassle it entails. Now what was that about the next version of OS X using BitTorrent? Hm...

[Via TechMeme]

Tags: bittorrent, cinematical, commercial, engadget, file sharing, FileSharing, new york times, news, NewYorkTimes, ny times, NyTimes, techmeme, tvsquad, warner brothers, WarnerBrothers

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