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Microsoft launches AdSense-alike adCenter
Last August we mentioned
that Microsoft was working on its own online ad franchise a la Google's AdSense and the Yahoo! Publisher Network. Today
that came to fruition with Microsoft's
official announcement of adCenter. adCenter sounds like a clone of Google and Yahoo!'s ad networks but with a few
twists. First of all, there's some heavy demographic-pimping going on, with adCenter giving advertisers
"sophisticated information about consumers, including their location, age, gender and sometimes, their level of
wealth," though personally-identifiable information will be left out. The system will also allow advertisers to
choose particular times of day or days of the week when their ads will be shown. Microsoft is also planning to take
adCenter basically everywhere else, including e-mail, MSN Spaces, mobile applications, Office, and Xbox Live. Uh..
great.
[Via Slashdot]
Comments
4
Subscribe to commentsGardiner WestboundMay 4th 2006 4:11PM
It's why I am switching to open source software. Having paid Microsoft a high price for its software, it's outrageous for it to sell registration information.
FabuloMay 4th 2006 7:34PM
mmm... adblock plus. filterset.g ... mmm ...
I have yet to see an ad on my firefox computers. The filterset.g thing is awesome. Completely transparent. 0 maintenance.
It even filters out the text ads crap.
You only see ads because you want to.
(and I don't watch live tv either)
AnupMay 5th 2006 3:04AM
AHA! ..."sophisticated information about consumers, including their location, age, gender and sometimes, their level of wealth"...! So that's what their "Super Cookies" (http://www.downloadsquad.com/2006/05/04/microsoft-patents-super-cookies/) are going to be all about. Nice going Bill... Nicely planned roll-out of yer trickses...
Robert WetzlmayrMay 7th 2006 3:40AM
"Q: Which browsers work with Microsoft adCenter?
A: Microsoft Internet Explorer 6.0 or later. Microsoft adCenter is currently incompatible with Firefox, Safari and Internet Explorer 7 (beta) browsers."
(Source: http://advertising.msn.com/Home/Article.aspx?pageid=702&linkid=3134)
This is 2006, isn't it?