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Reader Comments (Page 1 of 1)
(Unverified)Apr 18th 2006 1:48PM
Interesting - pie in the sky and all; the comments have been good too, so far: True, james 42, IT depts have been the gateway to get into a company, but at the same time many companies are still unhappy with them, so there's definitely an opportunity to "talk directly to the man", i.e. the CEO, without having to go through his geeks; which is particularly interesting if you have a brand like Google with which he or she already interacts...
It would be even more attractive to them if Google gave CEOs and MDs what most IT vendors fail to deliver: clear, tangible business benefits (not tech specifications), with "enterprise-grade" stability (following Andre de Cavaignac) and the ease of toys... Surely not a quick and dirty company blog, but a way to get things done more efficiently. Much easier said than done, but ther'e a lot of money in there.