According to a study done by Forrester
Research, widespread consumer distrust of Microsoft
could lead to massive defections that could help
Apple double its PC market share. In the study, which was done before Apple's switch to Intel, 5.4 million
households gave Microsoft a rating of "mistrust a lot" or "mistrust a bit," and Forrester says that
"compared with all Microsoft users, these at-risk users have higher income, are much more likely to be male and are
bigger online spenders. These households know they run Microsoft software but would be just as happy to leave it
behind—if they could." These users "affluent, optimistic about technology and brand aware,"
fitting right in with Apple's user base.
Tags: apple, forrester, mac, macintosh, microsoft, study
