The Seattles PI is running a Bloomberg report about
Microsoft's new ad campaign designed to combat
its image as a "huge American company." The $120 million TV, print, and Internet compaign features actor
William H. Macy and "highlights Microsoft's education and economic development projects in 32 countries, including
France and Taiwan." To me there's nothing about "$120 million ad campaign" that
doesn't scream
"huge American company," but I can't blame Microsoft's marketing department for having a different
perspective.
Tags: ad, advertising, marketing, microsoft
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Comments
2
Subscribe to commentsanthony rudgickJan 23rd 2006 11:53AM
well, that seems like a socially acceptable way to spend billions of dollars, you know, with people starving in 3rd world countries and all.
this has got to be the most ridiculous thing i have heard in a long time. you'd think that instead of spending tons of money to set the pr machine in motion they'd *gasp* stop buying up real "small" companies!
metJan 23rd 2006 2:13PM
anthony rudgick : Think of it this way. (incase you are losing sleep over this)
They have a 120mil ad so that they can market their product to WEALTHY people make a few billions and then give some of that to the POOR through the Bill and Melinda foundation and then use another 120mil for another ad.....
Thats what Robin Hood used to do... people (some) liked him for that :)