So it's not a leap
into
TV advertising, but
it's close: Google has
purchased dMarc Broadcasting, a
company which "connects advertisers directly to radio stations through its automated advertising platform."
According to press release, Google intends to integrate dMarc's technology into AdWords and "a new radio ad
distribution channel for Google advertisers." The purchase was for $102 million up front in cash, and makes
Cringely's TV advertising prediction seem like a logical next step.
Tags: advertising, adwords, dmarc, google, radio
